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| Digital Marketing for Business |
For those of you who are reading this content, I hope you are familiar with the term internet marketing or digital marketing. But for those who are just in the early stages of implementing it, sometimes there are doubts about where to start and what to do. We ourselves often find customers who still don't know what to use.
Basically we can immediately use all the most optimal in digital marketing methods and practices for business. As long as there are experienced experts, let alone the availability of a budget for marketing campaigns or advertisements.
But if you don't have a team of experts, funds, and also don't have enough experience to manage, of course it will be in vain and even lose if it's not implemented correctly. That's why we want to share information with those of you who want to start using digital marketing for business.
It's good to read first what is digital marketing
1. Learning while practicing directly (action)
There are various kinds of media, methods, and techniques that can make you confused in choosing, try to start with what is easiest. For example, using Facebook, Instagram, webiste, etc., learn and practice directly.
Get used to the terms and start getting used to reading, listening, watching videos and of course action or practice. For example, the terms reach, engagement, conversion, traffic, funnel, etc
For example, starting from learning a lot about Instagram marketing tips and how to increase business with Instagram. If you have funds, try a test to advertise either using Instagram ads, endorse, or paid promote.
If it feels smooth, continue to try other media such as making websites and SEO optimization to learn to manage ads.
At this stage even though the results have not been seen, you have started to have the knowledge and already know because of the practice of trying. It will be more effective if there are partners or friends who can support each other in starting your digital marketing business.
2. Have a website or blog
Companies and business people who have followed the development of the internet era must have a website. There is no reason not to have a website, unless you are already successful using social media or YouTube.
If you can't have a website, at least you can start creating a free blog like blogger to include information about your business.
3. Create good content
You must learn how to create content, both for websites and social media. Because the basic ingredient in doing digital marketing is content.
Good content is comfortable to see, read, hear and even attract attention. The more interesting it can even produce sellers, that's good content.
Content can be in articles, images or photos, and also videos. You can imitate from the same business content as your product, how they create the content.
If you can't create good content, then whatever digital media you use it will be difficult to get maximum results, because basically digital marketing is the marketing of products or services using digital content and media.
4. Maximize Social Media
Social media is the most trending media and to make it free. Start getting used to learning and direct practice using social media for your business.
Even though it is cheap, if you want to use social media management from a third party, it is generally relatively expensive in terms of cost. That's because many parts are specific in content creation.
The content includes: image design, text and captions, to social media marketing strategies. Social media content creators must understand "product knowledge" or an understanding of the product being sold. That's why you can start yourself as a business owner, of course you know best.
If there is an opportunity, recruit a partner or special social media expert staff who can totally manage your business together.
5. Participate in a Digital Marketing Workshop for Business
If you want to understand more, it will be faster if you attend a workshop that discusses the use of digital marketing in business.
Choose the one that is most suitable for your current position. Don't make the wrong choice, for example, in the workshop, you are actually invited to join a certain business or join a membership.
Workshops that really provide knowledge about how to start using digital marketing to advance your business.
Advance Ways for Business Owners
# Build a Digital Marketing Team
If you are an owner or manager, doing all of the above will certainly cost you time and even money, unless you really have the basics and passion and feel happy to develop your business while learning.
Even so, in the end building a team, every single expert can carry out one field with maximum focus and the results will be maximized, and that's what big companies today must have an expert digital marketing team